Mompreneur relies on innovative photo sharing tools and social media for viral marketing
Austin TX, September 19, 2011 - Slideshow tool provider Photodex today announced that Dawn McCarthy, a photographer and mompreneur based in Jacksonville, Florida, has grown her business by 30 percent annually using the company’s slideshow tool ProShow Web. Since Dawn began working with Photodex, she has been able to create more professional and impactful slideshows and increased her client’s satisfaction significantly. She estimates that 25 percent of her business comes from slideshow viewings, which are largely shared via Facebook and her own blog. Dawn also speeded her workflow with the recent Photodex/SmugMug partnership. Now when creating a slideshow in ProShow Web, photos can be pulled directly from SmugMug galleries (instead of uploading them twice), saving her hours of time for each slideshow. As a SmugMug Pro user, Dawn is able to take advantage of online photo sharing, ecommerce, print and backup solutions to enhance her business.
It all started when Dawn McCarthy left the corporate insurance world right before the birth of her first son. She wanted to stay home with him, but was open to working part-time. Dawn’s best friend’s sister was getting married and needed a photographer. McCarthy had always wanted to be a photographer, but taking pictures had been nothing more than a hobby. She took the job with the client’s understanding that she was a novice. After putting the album together, she discovered the imagery was exactly the look she had envisioned. She knew right away photography was what she wanted to do for the rest of her life. Additionally, photography still allowed her the privilege of being home to take care of her two young boys.
Word spread and she eventually began taking on more projects, but she was looking to really get the word out and showcase her talents among new prospective clients. Dawn continually researched tools for her business and noticed another photographer posting slideshows to a gallery. She downloaded a free trial and was hooked instantly.
Dawn tried multiple slideshow products and found ProShow Web to be the best for the following features:
Dawn offered the following tips for creating slideshows:
Photodex helps consumers and professional photographers create unique slideshows that transform their digital memories into something special. The ProShow family of HD slideshow tools is used by millions of people to turn their photos and videos into amazing stories for any screen at home, online and on-the-go. With more than 30 years of digital imaging experience, we're serious about slideshows and dedicated to delivering exceptional products, support and service to our customers.
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SmugMug Pro sets the standard for online photo sharing, e-commerce, printing and backup. Whether you shoot BMX or brides, there's room for it all with SmugMug's totally unlimited uploads. Best of all, you get all the tools you need to market your brand, make money and protect your images. Zip up and download your originals with a click, turning your beautiful photo galleries into safe, archival backups. With incredible customization options, marketing tools and guaranteed order fulfillment, you get tons of features for just $20/month. Shoot, proof and sell with SmugMug Pro. http://www.smugmugpro.com